PARTNERSHIPS

Give the people you already reach something to do together.

Parlaymint turns existing relationships into structured sports experiences people can participate in together—and return to week after week.

THE PARTNERSHIP MODEL

Start with relationships that already exist. Add structured participation. Build a reason to return.

START WITH A RELATIONSHIP

Turn an existing audience or community into a recurring experience.

The partner brings people who already have a reason to connect. Parlaymint adds the structure that turns those relationships into group participation around sports.

02
STRUCTURED PARTICIPATION

Give people something concrete to do.

Each participant contributes one pick to a shared parlay instead of simply consuming content or watching someone else participate.

One Pick Each Shared Parlay Sportsbook Markets
03
PRIVATE GROUPS

Keep participation built around real relationships.

Participants play inside private Parlay Pals groups with people they choose, preserving the small-group behavior at the center of Parlaymint.

Private Groups Friends Recurring Play
04
RECURRING COMPETITION

Give groups a reason to come back.

Weekly formats, Leaderboards, standings, and season-long competition can turn a one-time experience into something participants return to.

Leaderboards Weekly Formats Season-Long
PARTICIPATION CREATES THE NEXT STORY

The experience can generate what happens next.

Picks, results, missed legs, standings, rivalries, and group moments create new material for creators, media partners, communities, and sponsors.

01 Participation

People make picks and build the experience together.

02 Results

Picks resolve, standings move, and new storylines appear.

03 Content

The partner has something new to discuss, publish, or build around.

04 Return

The next slate gives the group another reason to participate.

THE DIVISION OF LABOR

The partner brings the relationship. Parlaymint provides the participation system.

Start with people who already have a reason to connect. Add structure, competition, and continuity around the group.

ONE SYSTEM. DIFFERENT PARTNER ROLES.

Start with the outcome you want to create.

Different partners bring different relationships, capabilities, and goals. Parlaymint provides a participation system that can be shaped around what each partner is trying to create.

02
BRANDS + SPONSORS

Support something people actually participate in.

Brands can support recurring sports experiences through prizes, sponsorship, or programming that gives them a meaningful role inside the experience.

PARTNER BRINGS Commercial support

Prizes, sponsorship, programming, or relevant capabilities.

PARLAYMINT PROVIDES Participation + structure

Competition, recurring formats, group activity, and continuity.

WHAT IT CAN CREATE

Recurring visibility tied to an experience participants are actively using.

03
MEDIA + GAMING

Move an audience from consuming to participating.

Media and gaming businesses can add structured group participation around programming, personalities, communities, or customer relationships they already serve.

PARTNER BRINGS Audience + distribution

Programming, customers, content, reach, or an existing product.

PARLAYMINT PROVIDES Group participation

Private groups, shared play, competition, and continuity.

WHAT IT CAN CREATE

Recurring programming, differentiated participation, new storylines, and reasons to return.

04
IN DEVELOPMENT
PLATFORM + TECHNOLOGY

Power or extend the underlying experience.

Technology and data partners can help power the experience today, while broader platform capabilities are being developed for additional partner delivery models.

PARTNER BRINGS Technology + infrastructure

Data, integrations, products, operational systems, or distribution.

PARLAYMINT DIRECTION Integration + operation

API, white label, partner operations, analytics, and reporting.

WHAT IT CAN CREATE

Group-first experiences delivered through additional partner products as platform capabilities develop.

DIFFERENT PARTNERS. SAME PARTICIPATION SYSTEM.

The role can change. The starting point does not.

Begin with a relationship that already exists. Then design the participation, competition, content, and commercial structure around what the partner is trying to accomplish.

CREATORS + COMMUNITIES

Don’t just promote something.
Run something.

Start with the sports behavior that already exists. Parlaymint turns it into something people can participate in together and return to.

02 Form private groups.

Participants play with people they choose inside private Parlay Pals groups.

03 Contribute one pick each.

Everyone has a direct role in the shared parlay.

04 Compete + return.

Leaderboards and recurring formats give groups a reason to come back.

05 Create the next story.

Picks, results, standings, and rivalries become new content.

BUILT TO SCALE THROUGH GROUPS

One audience. Many private groups.

Larger creator or community experiences can scale across many private groups without turning Parlay Pals into one giant public community.

THE MODEL IN PRACTICE

Different relationships. Same participation system.

CREATOR-LED Betting with Bearman

A creator-led football competition using recurring participation, Leaderboards, and season-long standings.

COMMUNITY-LED Fraternity Football Challenge

A community-led football format using private groups, recurring competition, and Leaderboards.

START WITH WHAT ALREADY WORKS

Start with existing behavior. Make it participatory.

BRANDS + SPONSORS

Become part of the experience.

The strongest sponsorships connect what a partner provides to what participants actually experience.

02 PARLAYMINT

Add participation.

Private groups, shared parlays, Leaderboards, and recurring competition provide the structure.

03 SPONSOR

Make the experience stronger.

Promotional prizes, presenting support, or relevant capabilities can give the sponsor a meaningful role.

TOGETHER

A recurring sports experience people actually participate in.

The sponsor becomes associated with something participants do, follow, and return to—not simply a logo beside it.

THE BETTER FIT

Connect what the partner does to what participants experience.

MEDIA + GAMING

Turn an existing audience from consuming to participating.

Parlaymint can add structured group participation around programming, personalities, communities, and customer relationships that already exist.

THE RELATIONSHIP ALREADY EXISTS

People are already watching, listening, reading, or playing.

01 Watch

Sports shows, streams, personalities, and live programming.

02 Listen

Podcasts, radio, commentary, and recurring sports discussion.

03 Read

Newsletters, analysis, picks, articles, and editorial coverage.

04 Play

Sportsbook, fantasy, gaming, and other existing digital experiences.

ADD PARLAYMINT
+ Structured group participation

One pick each. Private groups. Shared parlays. Competition.

THE EXPERIENCE BECOMES PARTICIPATORY

Give the audience something to do together.

01 Contribute

Each participant makes one pick and has a direct role.

02 Build together

Individual contributions become one shared group parlay.

03 Compete

Leaderboards and recurring formats create ongoing context.

04 Return

The next slate gives participants another reason to come back.

PARTNER BRINGS Audience + programming

Content, customers, personalities, distribution, or an existing product.

PARLAYMINT PROVIDES Participation + continuity

Private groups, shared play, competition, and reasons to return.

FROM AUDIENCE TO PARTICIPATION

The audience does not have to stop at consuming. It can become part of the experience.

PLATFORM + TECHNOLOGY

Power what exists today. Extend what becomes possible next.

Technology and data partners can help power the Parlaymint experience today, while broader platform capabilities are being developed for additional partner delivery models.

AVAILABLE TODAY 01
POWER THE CURRENT EXPERIENCE

Technology that participants actually use.

Parlaymint already relies on external technology and data relationships to support core product experiences.

01 Odds + sports data

Current sportsbook pricing and supported market data help power parlay construction.

02 Product infrastructure

Technology relationships can support the systems behind participation, grading, and operation.

IN DEVELOPMENT 02
EXTEND THE DELIVERY MODEL

Bring the participation system into partner products.

Broader platform capabilities are being designed to make the same group-first system available through additional partner experiences.

01 API + White Label

Integrate Parlaymint capabilities into an existing partner product or experience.

02 Partner Operations

Configure and manage partner experiences from a dedicated operational layer.

03 Integrations

Connect Parlaymint with partner systems, data, and workflows.

04 Analytics + Reporting

Understand participation, group formation, repeat play, and retention.

01 Parlaymint product today
02 Additional partner delivery models
03 Integrated group experiences
SAME SYSTEM. MORE WAYS TO DELIVER IT.

Parlaymint is the product today. The platform direction extends the same participation system.

LET’S BUILD THE EXPERIENCE

What could the people you already reach do together?

Tell us who you reach and what you are trying to create. We’ll explore whether Parlaymint can provide the participation structure around it.

THE PARTNERSHIP PRINCIPLE

Start with relationships that already exist. Build something people have a reason to return to.

Creators, communities, brands, media companies, gaming businesses, and technology partners can play different roles. The organizing idea stays the same: structured participation around the group.